E-Commerce & Retail
Xentral
Multichannel ERP for growing DACH online retailers.
4,5avg. of 3 portals- Price
- from €99/month
- Company size
- approx. 5-50 employees, scaling into the lower mid-market
- Deployment
- Cloud (SaaS)
- Hosting
- DE (AWS Frankfurt)
Xentral ERP Software GmbH · founded 2008 · Augsburg, Germany · approx. 150-200 employees
Last editorial review: July 2026How we rate
In short
Xentral is a cloud ERP from Germany for e-commerce and multichannel retailers. It bundles order processing, warehousing, shipping, DATEV export and shop/marketplace connectivity into one system and bills by annual revenue rather than per user - from €99/month (Launch) or from €349/month (Starter). Ideal for growing online retailers in the DACH region that want to consolidate many channels in an automated way.
What is Xentral?
Xentral is a web-based cloud ERP from Augsburg that emerged in 2008 from the open-source project waWision and today ranks among the best-known inventory management systems for German-language online retail. It bundles order processing, warehousing and shipping, purchasing, accounting and multichannel sales onto one platform - from goods receipt to the DATEV handover.
The focus is clearly on e-commerce: via native interfaces, Xentral connects shop systems such as Shopify, Shopware and WooCommerce as well as marketplaces like Amazon and eBay with payment, shipping and accounting processes. Recurring workflows - such as invoicing, stock reconciliation or shipping labels - can be automated via the so-called Xentral Flows, so that even small teams can handle high order volumes.
The company is led by founder Benedikt Sauter and backed by investors such as Sequoia and Tiger Global; according to the vendor, more than 2,000 companies rely on the software. Xentral thereby positions itself between lean order-management tools like Billbee and heavy, cross-industry mid-market suites - as an integrated inventory management system for growing retailers outgrowing their siloed tools.
Who is Xentral for?
Growing e-commerce and multichannel retailers in the DACH region looking for a quickly deployable, integrated inventory management system.
- Online retailers with shop + marketplaces looking to automate order/shipping processes
- Growing D2C/e-commerce SMEs escaping the chaos of siloed tools
- Retailers needing DE hosting, DATEV export and e-invoicing
Less suited for: Companies with very complex manufacturing/financial accounting or group requirements · Large organizations with >50 heavy users without an ERP team/partner
Suitability profile
How strongly Xentral covers the typical areas of use – our editorial assessment at a glance.
- E-commerce & retail
- specialist
- Manufacturing & production
- basic
- Services & projects
- basic
- International reach
- basic
- DACH compliance
- specialist
Scale 0–3, a curated editorial assessment for selection advice. The ERP finder uses the same axes for your personal match.
Industries & use cases
Xentral is typically used in these industries and areas of application:
Features & modules
Integrations & interfaces
Through its own marketplace, Xentral offers more than 200 ready-made integrations that connect shops, marketplaces and logistics providers via the integrated middleware Xentral Connect without any programming. Central connections such as Shopify, Amazon or DATEV are already included natively; for special cases, certified partners build custom interfaces.
Online shops
Marketplaces
Payment
Shipping & logistics
Accounting & tax
CRM & marketing
Interfaces & API: API-first with a public REST API (over 200 documented endpoints) and webhooks for business events; no-/low-code automation via the integrated middleware Xentral Connect including Flows Designer.
Strengths & weaknesses
Strengths
- Native, broad shop and marketplace connectivity (e-commerce focus)
- Unlimited users and strong process automation in warehousing/shipping
- High flexibility/customizability and an open API
- German compliance: DE hosting, DATEV, GoBD, e-invoicing
- Quick to get started for SMEs
Weaknesses
- Setup/customizing often only feasible with external help
- Usability/UI and documentation rated below average in places
- Support response times and performance under criticism
- Limits with complex accounting and scaling beyond ~50 users
User ratings for Xentral
Xentral in comparison
Pick a system to compare it directly with Xentral – from price and company size through the suitability profile to the average rating.
| Xentral | reybex | |
|---|---|---|
| Price from | from €99/month | from €99/month |
| Company size | approx. 5-50 employees, scaling into the lower mid-market | SMEs up to the mid-sized mid-market (standard packages up to ~€3 million in revenue) |
| Deployment | Cloud (SaaS) | Cloud (SaaS) |
| Hosting | DE (AWS Frankfurt) | DE (ISO 27001) |
| Origin | Germany | Germany |
| E-commerce | ||
| Manufacturing | ||
| Services | ||
| International | ||
| DACH compliance | ||
| Avg. rating | 4,5 | 4,3 |
Suitability values 0–3 (curated editorial assessment); rating as the average across linked third-party portals.
What does Xentral cost?
What Xentral ultimately costs depends on edition, billing model, add-on modules and implementation effort – the entry price alone says little about the total cost. The overview below makes both transparent.
Entry price
from €99/month
Volume-based subscription (by order volume), unlimited users
Billing & pricing model
Base price by annual-revenue cluster including unlimited users - no per-user pricing. Editions Starter (from €349), Business (from €649), Pro (from €849), Scale on request; Launch package from €99/month + €0.30/order. Annual contract cheaper than monthly (net).
Plans & editions
| Plan | Price | Included |
|---|---|---|
| Launch | from €99/month | Starter package: up to 1,200 orders/year, max. €500,000 revenue, 1 shop + 1 marketplace, warehousing/shipping, invoicing & DATEV export; 24-month term |
| Starter | from €349/month | Growing retailers: approx. 500 orders/month included, up to 5,000 products, service package, unlimited users |
| Business | from €649/month | Most popular: higher volume, up to 10,000 products, dunning, cost centers, SEPA, unlimited users |
| Pro | from €849/month | High volumes: unlimited products, advanced Flows/automations, prioritized support |
Further cost factors (TCO)
Beyond the subscription, these items determine the total cost – we have compiled them for Xentral:
- Setup
- No fixed setup fee stated; onboarding is available for a fee as "Assisted Onboarding" or "Partner Onboarding".
- Implementation
- Implementation usually via certified partners (approx. 8-12 weeks); consulting beyond the package allowance €99-199/hr depending on edition.
- Add-on modules
- Add-on modules net/month: Manufacturing €99, POS from €49/till, Amazon Seller app €49, margin taxation €199; transaction-based extras for API calls (€1/1,000), Flows (€2.50/1,000) and orders above the included volume (€0.15-0.25).
- Note
- Xentral advertises "no hidden costs". Automatic upgrade to the next package once the 12-month revenue exceeds the booked cluster.
Support, contract & operations of Xentral
Whether Xentral proves itself in day-to-day use depends – alongside features and price – heavily on operations, support and the contract model. We have compiled how Xentral is provided, which service levels and support channels apply, under which contract and trial terms you get started, and how far the system scales with your company.
Contract & trial
Before you commit, trial period, term and exit matter: this is how you get started with Xentral – and get out again if in doubt.
- Free trial
- 14 days free, no credit card - access ends automatically.
- Operating model
- Cloud-only (SaaS), hosting in the data center; no on-premise option. Daily backups, 14-day data export after contract end.
- Minimum term
- Monthly, annual or 2-year contract depending on the offer; Scale plan with flexible contracts.
- Cancellation
- Monthly contract: 30 days to the end of the period; annual/2-year contract: 3 months to the end of the period (via the subscription platform, among other routes).
Support & service levels
In day-to-day operation, how well you get help matters. Xentral supports its customers through these channels, languages and response times.
- Channels
- Ticketing/helpdesk, help bot, help center, community and academy; no public phone or live-chat support. Higher packages include a dedicated Customer Success Manager.
- Languages
- German (primary); interface and resources also in English and Dutch.
- Response time / SLA
- Tiered SLAs (Mon-Fri 9am-5pm): standard Prio-1 emergency response within 2 hrs, Business support first response within 8 hrs, Priority support (add-on) Prio 1 within 1 hr with resolution in 24 hrs.
- Training
- Academy with 200+ videos and certificates, sandbox environment; paid Assisted/Partner onboarding.
Scalability & limits
An ERP should grow with the company. This is how Xentral behaves with a rising number of users, multiple tenants and at its technical limits.
- Users
- Unlimited full and light users included (no user fee).
- Limits
- API rate limit 100/min (Pro up to 300/min, Scale on request), API only in Business/Pro/Scale; order volume up to 138,000/year, above that individually.
- Growth path
- Editions Launch → Starter → Business → Pro → Scale; upgrade anytime, automatic move up when the cluster changes.
Xentral in the DACH region
Compliance requirements differ by country – DATEV/GoBD in Germany, FinanzOnline/RKSV in Austria, VAT/QR invoice in Switzerland. This is how Xentral performs across the three markets:
Hosting & data protection
Cloud on AWS, data center in Frankfurt; ISO 27001/27018, data held in Germany.
DATEV
Official DATEV partner; automatic export of invoices, credit notes and payments.
GoBD
Audit-proof invoicing with an immutable journal/document trail.
E-invoicing (XRechnung / ZUGFeRD)
ZUGFeRD and XRechnung inbound and outbound (outbound since January 2025).
Language & support
German-language interface and support (vendor based in Augsburg).
Onboarding & implementation
- Duration
- typically approx. 4-12 weeks to go-live (depending on channels and data volume)
- Partner
- often with a certified implementation partner; mandatory Xentral onboarding always included
- Cost
- mandatory onboarding from ~€1,990 one-off; with customizing/partner, real first-year costs often €13,000-21,000
Xentral requires paid mandatory onboarding at the start, usually tied to a 24-month term; custom connections often run through external partners.
Switching & migrating to Xentral
Switching requires planned, mandatory onboarding (master, product, warehouse and channel data). Customizations/API connections often involve a partner; budget for real costs and time in the first year.
Verdict: is Xentral worth it?
Choose it when an e-commerce/retail SME in the DACH region wants a quickly deployable, integrated cloud ERP with strong shop/marketplace connectivity and DE compliance; less suitable for complex manufacturing or enterprise-scale operations.
Frequently asked questions about Xentral
How much does Xentral cost?+
The entry-level "Launch" plan starts at around €99/month or €0.30 per order and is intended for startups with up to €500,000 in revenue. Above it are "Starter" (from approx. €349), "Business" (from approx. €649) and "Pro" (from approx. €849) per month. Note a 24-month minimum term and mandatory, paid onboarding (around €1,990 one-off). Realistically, total first-year costs including setup and modules often range between €13,000 and €21,000. As of spring 2025 - confirm prices directly before signing.
Which companies is Xentral suitable for?+
Xentral is aimed above all at growing e-commerce and multichannel retailers in the DACH region, typically with 5 to 50 employees. It is ideal for online and D2C retailers that operate several sales channels and want to automate their order, warehouse and shipping processes. It is less suitable for complex manufacturing, deep financial accounting or group structures.
Is Xentral DATEV-capable and GoBD-compliant?+
Yes. Xentral is an official DATEV partner and exports invoices, credit notes and payments to the tax advisor in an automated way. Invoicing is audit-proof with an immutable journal and document trail, which addresses the GoBD requirements.
Does Xentral support e-invoicing (XRechnung and ZUGFeRD)?+
Yes. Xentral processes e-invoices inbound and outbound. Outgoing invoices have been generated as ZUGFeRD (PDF/A with embedded XML) since January 2025; incoming invoices in ZUGFeRD, XRechnung, XML and PDF formats are processed in the accounts-payable module - in line with the B2B receiving obligation in force since 2025.
Where is Xentral's data hosted?+
Xentral runs as a cloud solution (SaaS) on AWS with a data center in Frankfurt; the data is held in Germany. The infrastructure is certified to ISO 27001/27018.
What are Xentral's biggest weaknesses?+
Setup and customization often only succeed with external support, the user interface and documentation are rated critically in places, and with complex accounting as well as more than roughly 50 heavy users the system reaches its limits. Support response times and performance are also occasionally criticized in reviews.
Xentral or an alternative?+
For pure order processing by small retailers Billbee is cheaper, JTL offers more control (but runs on-premise), and weclapp or Odoo cover cross-industry processes more broadly. Whether Xentral is the right choice depends on channels, volume and accounting requirements - a direct system comparison helps with the decision.
Is Xentral right for you?
Advice