• OMR Reviews4,1/5
• Capterra4,5/5
• G24,8/5

• OMR Reviews4,7/5
• Capterra4,7/5
• Trustpilot4,0/5

Xentral positions itself as a fully integrated cloud ERP for growing DACH online retailers - a step above lean order-management tools like Billbee, yet leaner and more brand-focused than the marketplace specialist plentyONE or the on-premise-based JTL.

• A full-fledged cloud ERP delivered as pure SaaS: it covers orders, warehousing, shipping, purchasing and light manufacturing, without a Windows client like JTL and without being limited to pure order management like Billbee.
• Deep automation and customization through Xentral Flows, 200+ ready-made integrations and an open REST API with app store - end-to-end no-code automation from the order all the way to the DATEV handover.
• A pronounced D2C and brand orientation with prominent reference customers (including YFood and KoRo) plus VC backing and a large partner network - a scaling ERP for direct-to-consumer brands rather than primarily a marketplace or multi-store specialist.
• Deliberately designed for collaboration with the tax advisor: no in-house financial accounting, but deep DATEV integration as an official partner - unlike the built-in bookkeeping of reybex and plentyONE.

In the e-commerce segment, Billbee is the deliberately lightweight order-management tool: it centralizes and automates multichannel order processing cheaply and quickly, but it is not a full ERP like Xentral, reybex, plentyONE or JTL and forgoes warehouse management (WMS), manufacturing and true financial accounting.

• The lowest barrier to entry in the comparison group: transaction-based from €9/month, cancelable monthly without a contractual commitment - instead of edition subscriptions from €59-99/month at the full ERPs.
• The highest user satisfaction in the segment (OMR 4.7/5 from 314 reviews) with very fast setup without IT knowledge or an implementation partner.
• Deliberately lean as a pure OMS: very flexible, rule-based automation and 100+ interfaces, but without WMS, manufacturing, CRM and without its own accounting (only document generation plus DATEV export).
• Provider-independent of its own shop system - Billbee sits as neutral middleware above Amazon, eBay, Kaufland, Shopify, Shopware and co., while plentyONE and JTL bring their own shop ecosystems.

• Online retailers with shop + marketplaces looking to automate order/shipping processes
• Growing D2C/e-commerce SMEs escaping the chaos of siloed tools
• Retailers needing DE hosting, DATEV export and e-invoicing

Rather not when: Companies with very complex manufacturing/financial accounting or group requirements · Large organizations with >50 heavy users without an ERP team/partner

• Small to medium online retailers with several sales channels
• D2C brands and Amazon FBA/marketplace sellers
• Retailers who want to start quickly and connect the tax advisor via DATEV export

Rather not when: Companies looking for an integrated full ERP with accounting/CRM · Manufacturing businesses and large retailers with very high order volume

• Launchfrom €99/month

  Starter package: up to 1,200 orders/year, max. €500,000 revenue, 1 shop + 1 marketplace, warehousing/shipping, invoicing & DATEV export; 24-month term

• Starterfrom €349/month

  Growing retailers: approx. 500 orders/month included, up to 5,000 products, service package, unlimited users

• Businessfrom €649/month

  Most popular: higher volume, up to 10,000 products, dunning, cost centers, SEPA, unlimited users

• Profrom €849/month

  High volumes: unlimited products, advanced Flows/automations, prioritized support

• Starterfrom €9/month

  Transaction-based up to approx. 200 orders/month; all features & interfaces included, unlimited users, cancelable monthly (e.g. ~€18 at 20, ~€43 at 120 orders)

• Growthtransaction-based (from ~200 orders/month)

  Additional free partner tools (Amainvoice, VentoryOne, Replyco); from ~3,300 orders €0.06 per order